Marketing consulting
for companies

In the initial meeting, we establish the current situation with an short SEO check and technical SEO Audit, your goals and the budget, to which I then adapt your individual marketing strategy.

In the first workshop, I get to know you as a client, your products and services in more detail and the processes that are associated with them. In the workshop, we look deeper into the figures of the campaigns to see whether immediate measures can be derived from them. During the workshop we develop the first ideas of the strategy. You learn what is important and how we can reach your customers.

For analysis, I now need access to the figures and data. Shop system, web analysis, Search Console, possibly controlling and everything that helps. I also need the product or category contribution margin, which is fixed or percentage.

In the strategy, I present the individual marketing channels and how they work. Above all, what they need as an investment for testing and what I expect. Testing a marketing channel is essential to evaluate it and for further successful development.

In the conception phase, the landing pages are adapted to the target groups and personas. The content and design are constantly optimised by us.

In this step we test the marketing channels for efficiency. The marketing mix is also tested to see if it is an indicator.

The evaluation of the test now allows us to classify the marketing channel for the first time into A) profit, B) turnover or C) branding. Here we collect information that is important for us as marketing consultants and for further consulting. For our clients, consulting is a constant investment in their success.

According to the targets, the marketing channels are now optimised and taken to the limit. Our consultancy now enters the optimisation phase.